Cite as: Cirer-Costa, J.C., 2017, “Turbulence in Mediterranean tourism”. Tourism Management Perspectives 22: 27-33.
Abstract
Since mid-2015, the Mediterranean region has been rocked by a series of events that have collapsed major tourism markets like Egypt and Tunisia. This phenomenon has led to a substantial diversion of demand toward the countries of the Northern Mediterranean as evidenced by the rise in hotel prices. This growth in demand, however, has not been broad-based. While it has significantly benefited destinations such as the Balearic Islands, other destinations have seen a rather small effect. Also, at the level of company type and category, the new situation has primarily benefited low-end and mid-range establishments and major hotel chains. Lastly, Brexit has added market uncertainty and pushed down both the British pound and the share prices of large companies in the tourism sector—phenomena that will have long-term effects.